Many bloggers struggle with AdSense approval. Even with solid articles and proper formatting, the site keeps getting rejected. I experienced the same frustration until I realized something surprisingly simple was missing.
◆ The Missing Pieces
Despite publishing enough content and polishing the design, my site repeatedly failed. After reviewing everything carefully, I discovered two crucial pages were missing:
- A Privacy Policy page
- A Contact or Inquiry page
These aren’t about content quality. They’re about basic site credibility. Without them, Google cannot properly assess the trustworthiness of a website.
◆ After Adding the Pages → Instant Approval
Once I added both pages and linked them from the footer, I reapplied. The approval email arrived almost immediately.
The pages didn’t need to be elaborate:
- A simple privacy policy describing cookie usage, analytics, and ad policy
- A contact email or form
That alone significantly changed the evaluation outcome.
◆ Why These Pages Matter
Google emphasizes trust and transparency. When a site clearly states who runs it and how user information is handled, it becomes more reliable in Google’s eyes.
Even with great articles, missing these basic elements can result in repeated rejections.
◆ Checklist I Used
- Added a Privacy Policy page
- Included AdSense-required statements
- Created a contact/inquiry page
- Added permanent footer links
- Reapplied for AdSense
This simple fix was enough to finally pass.